![]() ![]() The evolution of its monetization model.An analysis of the game’s currencies and systems, with comparisons to past implementations of the game’s meta (including the recent loot box change).An overview of the game’s events, including some short-lived ones that have since been removed.The game’s meta and what makes it tick.Brawl Stars still has room to improve - for example, in its minimal long-term progression vectors - but it has come a long way. Because even though the December update didn't permanently affect KPIs, the game's updates over the years have more than tripled the game’s RPD since its global launc h. We’ll also shed light on the impact these changes seemed to have had. This deconstruction aims to rectify this, breaking down most of Supercell’s numerous additions and near-constant tweaks to, and removals of, the game’s feature set. It’s very difficult to find an up-to-date breakdown of the game’s feature set anywhere online. But we've also seen a steady progression of undiscussed changes to the game. But next to it being the most popular western, mobile-only esports game, Brawl Stars is still very much alive and kicking with an average DAU of 2.5M throughout last year.īrawl Stars received a lot of attention when it first released in 2018, and has earned tremendous revenues since then. These are not developments any product lead would consider comforting, especially at Supercell, where performance standards are extremely high. When looking at the big picture (Brawl Stars’ roughly 360M lifetime downloads), the 3M that seem to have been added after the update are of relatively low significance. It was more noticeable on Android, which suggests its cause was potentially a retargeting campaign, which is easier to do on Android. While it’s still a little early - as a change to the core loop usually manifests itself in different long-term retention and spending behavior - it seems the spike in December was a one-time occurrence. To start, let’s look at December’s notorious update and figure out whether it truly worked. Now, it’s time for a proper retrospective. In fact, even before Supercell’s December update shocked the industry by removing loot boxes, a number of events have shifted the Brawl Stars meta since release. For mobile developers not directly working in the competitive PvP space, Brawl Stars might have disappeared off the radar over the last few years, but this doesn’t mean the game has grown stagnant. Several deconstructions dropped immediately after soft launch and in the months after, analyzing what Brawl Stars did right, why it was different, and why it might be a hit.īut then discussion of the game went relatively quiet. This is the first time it’s being released publicly.īrawl Stars was the cat’s meow when it was announced in June 2017. This deconstruction is from the Naavik archives and was originally published in February 2023. ![]()
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